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WEBTOON: Freaking Romance
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WEBTOON has become a cultural and global phenomenon, pioneering the distribution and consumption of web-based comics. With an average of 64+ million monthly active users, 16.5+ million of whom read daily, more people consume WEBTOON series than watch most television shows. WEBTOONfeatures a broad and diverse catalog of content from all over the world -- including romance, thriller, fantasy, comedy and more. Launched stateside in 2014, WEBTOON has thousands of creator-owned series with episodes updating daily. WEBTOON joined forces with Fred & Farid Los Angeles to take awareness of the service to new heights within the U.S. In the process of diving into the webcomics, the agency realized WEBTOON’s stories have the power to keep people glued to their screen. And agency members became obsessed (to put it lightly), ultimately inspiring the campaign line: STORIES TO OBSESS OVER. The campaign to follow would feature celebrities in cinematic films, obsessing over WEBTOON. With the advent of the pandemic and quarantine – causing millions of people to remain at home, and attached to their screens – the campaign line and concept became even more relevant. Wanting to tap into this new norm, the team pivoted in order to capture the actors alone, in the confines of their homes – ultimately yielding a collection of films that are authentic, and reflective of the times. For the first episode in this series of films, the agency tapped actress, Alia Shawkat, director / DP Kevin Phillips, and a team of video conferencing specialists to execute the creative.
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