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Ambient
WEBTOON: Everything is Fine
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On July 8th, oversized cat heads converged on Washington Square Park in New York and Bedford Avenue and Domino Park in Brooklyn to carry out routine daily activities in a one-day street stunt designed by Brooklyn-based experiential agency Bankrobber. The activation promoted S2 of WEBTOON's Everything is Fine from Mike Birchall, one of WEBTOON's premier titles with over 48.3 million views and 1 million subscribers. The cat-headed characters engaged in performances and quotidian activities throughout the park during the day. Park-goers encountered the characters doing chores like participating in tai-chi class, walking a dog, carrying boxes and more. Throughout the day the characters eyes would periodically turn red to mimic the comics' surveillance plot, only to return to their commonplace activities minutes later. Bankrobber also worked with vendor New York Cake Pops to create cathead pops, which were dispensed from a real-life replica of the comic’s tiny home. A QR code appeared on a sticker on the back of each pop so recipients can link to the series. Comic characters are seen on sandwich boards, sinister CCTV surveillance cameras seem to follow characters, and signs echo lines from the show ("Everything is fine," "They are watching.") Street stencils spout positive messages such as "The birds are singing" and "the sun is shining."
Digital and Partnership Director: Jini Cho Related |
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