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Rightmove: This Is It
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Fold7 continues the 'Find Your Happy' campaign, with this latest ad which sees a couple imagining what a new home could make possible, before turning to each other as if to say 'This is it'. The ad then rewinds to the moment they find the property on Rightmove, as they click to start their journey. Britain is moving, but in an effort to 'time the market' some people wait for the 'perfect time' wracked by indecision – letting uncertainty get in the way of important personal milestones. The campaign idea challenges this, highlighting there is no such thing as the perfect time, just the right time for you.
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