 |
Tv
The Cloudboom: The Sound of Unstoppable
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To release their brand new running shoe, The Cloudboom, On wanted to create a film that shows fast marathon-like running in the city, and meets the expectations of a high-tech product. This shoe is engineered for competitive running on concrete, so obviously continuous speed is the important topic to feature in the film. From the start the idea of a dark otherworldly city was on the table - a world that builds up, like a game activating new levels. To add this feel of a video game, the runner is guided by the neverending light. Effortlessly the runner glides through the city and demonstrates the power this shoe can unleash. A combination of shot footage and full CGI elevates this film to another level and lets you dive into a Tron-Like world. The concept is simple: One runner, one pair of shoes, and one path.
FOCUS PULLER: Beni Fernando Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
