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Top 6: October 11th 2023
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On: Tri-KingsTop 6: October 11th 2023
2022 Ironman World Champion Gustav Iden and Olympic Champion Kristian Blummenfelt, the best-known, most photographed and fan-friendly tri-athletes in the world, are used to fighting. In On’s latest campaign, Iden and Blummenfelt are transformed into Norsemen of (Triathlon) legend and become the fearsome Viking warriors “Kristian the Unstoppable” and “Gustav the Great” in a short, Manga-style animation produced by Passion Pictures. The project was led by Creative Director Simon Brotherson and Shanghai-born Yibi Hu (Future Power Station), who directed the film, which was produced by London’s Passion Pictures. The animation draws inspiration from 1990’s Batman and Robin cartoons. The triathletes-turned-Vikings must find the flame burning within themselves to succeed in a fantasy realm that includes formidable opponents and obstacles. With Norse gods watching on, sea serpents and sirens try to lure Gustav and Kristian off the course, mysterious charioteers give chase, a living forest stands in their way, and a perilous run amid the clouds has the Tri-Kings pushing themselves to unknown limits in pursuit of victory.
Producer: Gessica Giulini, On Also best this week |
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