2022 Ironman World Champion Gustav Iden and Olympic Champion Kristian Blummenfelt, the best-known, most photographed and fan-friendly tri-athletes in the world, are used to fighting. … read moreIn On’s latest campaign, Iden and Blummenfelt are transformed into Norsemen of (Triathlon) legend and become the fearsome Viking warriors “Kristian the Unstoppable” and “Gustav the Great” in a short, Manga-style animation produced by Passion Pictures. The project was led by Creative Director Simon Brotherson and Shanghai-born Yibi Hu (Future Power Station), who directed the film, which was produced by London’s Passion Pictures. The animation draws inspiration from 1990’s Batman and Robin cartoons. The triathletes-turned-Vikings must find the flame burning within themselves to succeed in a fantasy realm that includes formidable opponents and obstacles. With Norse gods watching on, sea serpents and sirens try to lure Gustav and Kristian off the course, mysterious charioteers give chase, a living forest stands in their way, and a perilous run amid the clouds has the Tri-Kings pushing themselves to unknown limits in pursuit of victory.
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