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Top 6: October 11th 2023
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Forty Winks: Go to better sleep

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Top 6: October 11th 2023
Australia has a sleep problem with nearly 50% of all adults reporting at least two recurring sleep issues. Luckily, our leading bedding retail specialist, Forty Winks, is on a mission to help millions of sleep-deprived Aussies ‘Go to better sleep’

The launch campaign introduces audiences to ‘The Unslept’ – an uncanny horde of some seriously tired people, each one exhibiting some of the most common sleep issues Australians Face.

Forty Winks is one of Australia’s longest-standing and most iconic sleep specialists and ‘Go to better sleep’ marks a new chapter for the heritage brand.
Credits Other credits

Creative Agency: Akcelo

Head of Design: Mark Berry

Lead Designer: Stephen Au

Senior Designers: Francis Loh, Mitash Patel



Client: Forty Winks

National Advertising & Marketing Manager: Damian Lucas





Film Production: Rabbit

Second Unit Director: Daniel Fletcher

Assoc EP / Producer: Marcus Butler

Executive Producers: Alex Hay, Lucas Jenner

DOP: Peter Eastgate

Post House: The Editors

Editor: Ryan Boucher

Colourist: Fergus Rotheram

Online Artist: Eugene Richards

Post Producer: Rita Gagliardi



Sound Post Production and Music Facility: Klang Studios

Executive Producer: Analese Cahill

Sound Design and Mix: Declan Diacono and Brendan Woithe

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