ALIMA (The Alliance for International Medical Action): Breath For All

ALIMA (The Alliance for International Medical Action) has launched ‘Breath for All’, an awareness campaign emphasizing the need to improve medical oxygen access across sub-Saharan Africa. The campaign features 3D digital artwork by world-renowned artist Six N. Five and innovative 8D audio tracks from us at MassiveMusic Amsterdam, inviting the audience to step back and take a breath before giving a breath. Created with licensed practitioners, the campaign includes three short meditation ads (Rise, Refresh, Unwind) and a long-form video narrated by Nigerian voiceover artist Blessyn Kure, culminating in a series of ALIMA patient photos. The ads feature iconic African landscapes animated by Six N. Five in his recognisable style. Each ad is backed by an 8D music track composed by yours truly at MassiveMusic Amsterdam, where our producers used their expertise in music and sound to powerfully amplify ALIMA's message. We took instruments such as the kalimba and mbira into the studio to include Africa’s vibrant and diverse heritage in the track. Our use of advanced 8D techniques make sure that the campaign captures attention and delivers an immersive sound experience. The final result is not merely background music, but an integral and emotionally resonant part of the overall campaign experience.