Castle Lager: The Granboks: Melody

A branded content series from Castle Lager - that goes to the heart and source of the men that South Africans will be raising a glass to and saying 'cheers' to during September and October; their grandmothers, the OG matriarchs of their respective families.

Castle Lager is a symbol of community and togetherness because as South Africans – we are a people with heart. You feel it in the way we greet each other and celebrate one another’s successes.

This campaign represents our ability to bring out the best in each other and rise above our limitations. We're so proud for the world to see this series as it typifies the warmth of our spirit and the openness of our arms.

Castle Lager: the official beer of Springbok supporters and grandmothers everywhere.