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Top 6: September 27th 2023
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Budget Direct: Rise of the MachinesTop 6: September 27th 2023
Using its trademark cinematic style, Budget Direct has unveiled the next chapter of its Insurance Solved campaign. In this instalment, Budget Direct highlights how it has once again outnumbered the competition to win Money Magazine’s 2023 Insurer of the Year award, taking its record run of awards to a 'Magnificent Seven' in a row. Developed by 303 MullenLowe and Budget Direct's marketing team, the new 'Rise of the Machines' ad focuses on a familiar sight in most urban areas - the e-bike and e-scooter - coming to life in a dramatic, if not out of this world car chase, after being knocked to the ground by a Budget Direct customer.
Live nationally from this week, the campaign will be seen across TV, cinema, OOH, digital and radio, and is the latest in a string of highly successful campaigns developed for the brand over the past 10 years by its long-running agency partner 303 MullenLowe.
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