Using its trademark cinematic style, Budget Direct has unveiled the next chapter of its Insurance Solved campaign. In this instalment, Budget Direct highlights how it has once again … read moreoutnumbered the competition to win Money Magazine’s 2023 Insurer of the Year award, taking its record run of awards to a 'Magnificent Seven' in a row. Developed by 303 MullenLowe and Budget Direct's marketing team, the new 'Rise of the Machines' ad focuses on a familiar sight in most urban areas - the e-bike and e-scooter - coming to life in a dramatic, if not out of this world car chase, after being knocked to the ground by a Budget Direct customer.
Live nationally from this week, the campaign will be seen across TV, cinema, OOH, digital and radio, and is the latest in a string of highly successful campaigns developed for the brand over the past 10 years by its long-running agency partner 303 MullenLowe.
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