Outdoor ad: Budget Direct: Blown Away

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Budget Direct's ongoing position as Insurer of the Year is celebrated in an entertaining new instalment of its highly successful Insurance Solved campaign, developed by 303 MullenLowe.Live this month, the new 'Blown Away' campaign features Budget Direct mainstays 'Sarge', 'Jacs' and 'Chief'explaining the benefits of the insurer's award-winning insurance products, while dealing with the leaf-blower induced tornado of an over-zealous weekend gardener.It is the second in a new series of ads using the established 'Insurance Solved'tagline and positioning. The campaign platform has proven highly successful at keeping the brand and its most award-winning insurance products top of mind among consumers by using engaging and entertaining creative.
303 Executive Creative Director Bart Pawlak, explains: “Budget Direct have always appreciated the importance of entertaining Australia, while delivering news about its very tangible solutions to insurance conundrums. The ‘Insurance Solved’ platform, as embodied by brand stalwarts ‘Sarge’, ‘Jacs’ and ‘Chief’, continues to present the perfect opportunity to inform our audience, while indulging their imaginations and having a little fun.
“Together with world-class production partners in Goodoil, Rattling Stick, Blockhead and Sonar Music, we’re consistently able to create stories that thrill, as much as they provoke thought about your current insurance arrangements.”
Jonathan Kerr, Chief Growth Officer at Budget Direct said; “Budget Direct are Australia’s most award-winning insurer - this has been reaffirmed today as we can proudly announce that we’ve been awarded Canstar’s 2023 Insurer of the Year. That’s two years in a row taking out Canstar’s top award and now six years in a row as Money Magazine’s Insurer of the Year. In a year where it’s likely that Aussies will be looking for the best possible value from their insurer we wanted to remind everyone, that we remain Australia’s most award-winning insurer.”
‘Blown Away’ will be seen across TV, BVOD, Cinema, OOH, Radio, Online and more.

URL https://www.youtube.com/watch?v=scOuWVKod5o
Client Budget Direct
Agency 303 MullenLowe
Production Good Oil / Rattling Stick
Country Australia
Uploaded 18 January, 2023

Credits

Executive Creative Director
Bart Pawlak
Creative Director
Adam Whitehead
Art Director
Zac Goldberg
Copywriter
Craig Merrett
Senior Producer
Honae MacNiell
Managing Director
Joanna Gray
Head of Strategy
John Linton
Group Business Director
Ben Glasson

Other credits

Budget Direct:

Chief Growth Officer, Growth Ops - Jonathan Kerr

General Manager, Marketing and Communications, Growth Ops - Warren Marsh

Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops - Katie Lansdale

Associate Director, Marketing, Media & Acquisition, Growth Ops - Tom Johns

Production Partners:

Production Company - Good Oil Films / Rattling Stick

Director - Daniel Kleinman

Director (2nd unit) - Dave Wood

DOP – Danny Ruhlmann

DOP (2nd unit) – Jason White

Executive Producers - Sam Long / Johnnie Frankel

Producer – Catherine Warner

Editor - Mark Burnett @The Editors

Post Production – Blockhead VFX

VFX Supervisor – Nigel Mortimer

VFX Producer – Charlotte Plowman

Music and Sound Company - Sonar Music

Original Composition - Matteo Zingales

Executive Producer - Sophie Haydon

Sound Designer - Timothy Bridge

Stills Photographer – Jamie Macfadyen, LOUIS & CO

Retouching – Limehouse

Budget Direct: Blown Away

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