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Outdoor
Budget Direct: Bath Bubble Trouble
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With Mother’s Day just around the corner, a new spot for Budget Direct by 303 MullenLowe dramatises the potential peril mums across Australia face around this time of year.
Titled ‘Bath Bubble Trouble’ and launching this week, the latest epic episode in Budget Direct’s ‘Insurance Solved’ campaign series via 303 MullenLowe features the aftermath of a dodgy bath bomb purchased from a Mother’s Day stall. It is the third major ad launched by Budget Direct in the past six months as part of its latest series; ‘Blown Away’ went live in January, while ‘Trolley Trouble’ went to market in October 2022. All feature the recurring characters of Sarge, Jacs and Chief, who have become the familiar and much-loved faces of the campaign platform.
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