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Smart Energy GB: The Quiet Revolution
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Following the pandemic, Smart Energy GB re-introduces smart meters by showing people the big benefits this piece of tech can bring to the nation from behind cupboard doors in 'The Quiet Revolution' campaign created by AMV BBDO. The idea behind the campaign is that there's a digital revolution happening across the nation. Like other revolutions it will change things for the better - but in the most uniquely British way, everyday life will pretty much carry on as normal, without fuss or fanfare. The hero films open with a voiceover that tells us a quiet revolution is afoot. But as we start to see quiet and observed moments from homes up and down Britain, we realise this is a different type of revolution. These homes are the setting of ‘the quiet revolution’, as we discover that they all have a humble smart meter working away in the background, hidden under stairs or tucked behind some clutter in a cupboard. While they may not be front and centre of our daily lives, the films reveal the dramatic ways that these boxes are upgrading our energy system, helping to achieve carbon neutral status by 2050 and change the future of the country.
Agency Planners: Joe Smith, Mike Alhadeff Related |
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