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Smart Energy GB: Mexican
Dragon’s Den investor Deborah Meaden, one of Britain’s best-known entrepreneurs, is joining forces with Albert Einstein in a new campaign for Smart Energy GB to drive awareness of smart meters for small businesses. Created by AMV BBDO, the humorous Inner Smarts campaign sees the duo swapping tips as leading figures in their respective fields. Einstein remains the expert in energy and smart meters, while Deborah brings the knowledge and expertise on how small businesses can control costs and stay on top of budgeting. Each execution is based on a business insight from Deborah, such as the importance of getting the basics right and staying on top of business numbers. These insights have been woven into different business settings, such as a Mexican restaurant and a salon, so the pair can highlight the clear benefits smart meters bring to small businesses. The integrated campaign lunching this week includes two 20” social videos, 30” radio ads, press and digital. The films, directed by Jim Owen through Red Studios, contain humorous moments such as Einstein miscalculating the hot sauce and, in another, setting off a massage chair, establishing a light-hearted relationship between him and Deborah.
Client: Chris Taggart, Phillippa Brown, Laura Trendall, Amy Gatt, Holly Whiting and Harvey Sandhu Related
Smart Energy GB: Salon
AMV BBDO, London 
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Smart Energy GB: Einstein
AMV BBDO, London |
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