Illinois Lottery: You Can't Hide Winning

The Illinois Lottery is extending its highly successful 'You Can't Hide Winning', integrated marketing campaign from agency O'Keefe Reinhard & Paul to add additional support for the introduction of new instant tickets for the summer of 2020. The advertising first started in July and helped to support Instant Ticket sales growth of 10% in the following three-week period. The ad features Illinois residents who, despite all wearing masks, exude unmistakable joy and excitement in playing and winning the Illinois Lottery Instant Ticket games. The ads are set to the energetic song 'Bing Bang Bong', made popular in the 1960s by actress Sophia Loren.