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VISIT Milwaukee: Powered By The People
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VISIT Milwaukee released two 30-second videos, called 'Unique Unites' and 'Powered by the People', in anticipation of the Democratic National Convention. Created by award-winning Milwaukee agency Hanson Dodge, the videos reveal the innovative, diverse and dynamic people and the institutions they shepherd that make the Milwaukee community so vibrant. Fuelled by performances of local musicians SistaStrings and Milwaukee’s Poet Laureate Dasha Kelly Hamilton, and featuring footage of the Milwaukee Bucks’ Giannis Antetokounmpo, the videos highlight the abundance of local talent and reinforce the city’s place as a cultural epicentre. The videos tell the story of Milwaukee as a surprising, welcoming and modern community filled with civic-minded people with progressive Midwestern values. Locally directed and produced, the videos underscore the pride VISIT Milwaukee has for and feels within the community. Unique Unites features a music track by the local artists SistaStrings. It juxtaposes unexpected and surprising elements of the city side-by-side to bring to life the idea that Milwaukee is a place for everything and everyone. As SistaStrings sing out, 'Oh, it’s good'. Powered by the People celebrates the people who are the fiber of this unique and modern city. It includes Milwaukee Bucks and NBA MVP Giannis Antetokounmpo and is narrated by Milwaukee’s poet laureate Dasha Kelly Hamilton, who invites viewers to “come and feel a little bit of the people power for yourself.”
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