Sustainable Coastlines / PlayStation NZ: Pick Up Quick!

Tokahaki Point, Kapiti Island and Ta Tāhunanui Beach, Nelson are the focus of a new video game dreamt up by TBWAGroup's Eleven for Sustainable Coastlines with support from PlayStation NZ. Called 'Pick Up Quick!' and designed to tackle the problem of litter on Kiwi beaches, it's hoped the game will encourage players to become Citizen Scientists to combat the issue in real life. With the two levels created to look just like the real-life coastlines featured, the aim of the game is to hunt for discarded litter, collecting as much as possible within 45 seconds. Data from real litter clean ups carried out by Sustainable Coastlines as part of its Litter Intelligence project was used to inform each level of the game. Meaning that at the end of each level players can compare the rubbish they collect with what was collected in real life. Created with and available to play in DREAMS™ for PlayStation 4, the game taps into the gaming for good trend and is one of the first partnerships of its kind with London based Media Molecule.