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Kia launches it latest campaign 'Turn the Lights On', directed by Darrin Prescott for David&Goliath, Los Angeles. Directed by Darrin Prescott at Feel Films for David & Goliath LA, 'Turn The Lights On', finds the KIA K5 GT zipping through a warehouse full of dusty, discarded carnival rides and toys. As the K5 passes each cobweb covered piece of equipment, they magically come back to life and soon the entire space is re-energised, with blinking lights, carnival music and animatronic movements, highlighting how the K5 is breathing new life into and re energising the staid and stale midsize sedan category. It premiered during Summers hottest show, America’s Got Talent. The spot is brought to life by Darrin Prescott, one of Hollywood’s A-list Action Directors responsible for such high octane and visceral work on Ford Vs Ferrari, Baby Driver, John Wick and Black Panther to name but a few.
Credits
Other credits
Founder: David Angleo
President: Yumi Prentice
Chief Strategy Officer: Laura Forman
Managing Director, Broadcast Production: Paul Albanese
Integrated Producer: Jesse Roberts
Director of Business Affairs: Natasha Royzina
Senior Business Affairs Manager: Yenia Paez
Business Affairs Manager: Marlon Pineda
Associate Business Affairs Manager: Amy Santana
Group Strategy Director: Donesh Olyaie
Senior Strategist: Jasmine Spraglin
Junior Strategist: Beka Tesfaye
Communications Planning Director: Jeff Cannata
Associate Communications Planning Director: Natalie Gomez
Jr. Communications Planner: Hailey Kim
Analytics Director: Taylor Grant
Associate Director of Project Management: Genie Lara Associate
Senior Project Manager: Paul Stephens
Project Manager: Amanda Bercovitch
Project Coordinator: David Sukal
Managing Director: Lisa Tanner
Account Director: Jay Mattingly
Management Supervisor: Kylie Lemasters
Account Coordinator: Nick Janner
Account Director, Digital: Sarah Masket
Account Executive, Digital: Quinn Rufener
Assistant Account Executive, Digital: Britney Bencomo
Managing Director, Integrated Production & Technology Services: Peter Bassett
Executive Digital Producer: Justine Kleeman
Producer: Genevieve Shah
Digital Designer: Meagan Steinkamp
Digital Designer: Kurtis Mirick
Production
Founder & Owner: Nick Hirschkorn
Representation
US Rep: Safeword Creative
UK Rep: Kate Elson @ Agent Elson
Editing
Editorial Company: Spinach
Editor: Adam Marshall
Executive Producer: Jonathan Carpio
Producer: Patricia Gushikuma
VFX
VFX Company: a52
Senior Executive Producer: Patrick Nugent
VFX Supervisor: Urs Furrer
VFX Producer: Jillian Lynes
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