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Latino Victory Project / Potential Energy Action Network: Vote Like A Madre


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Latina moms from across the country are using their enormous voting power to come together and make a promise to their children to #VoteLikeAMadre, a campaign launched today by a coalition of national organizations that aims to galvanize the power of Latina moms to encourage their community to register and get out to vote on or before November 3rd, prioritizing candidates that support climate action. Climate change is one of the top concerns for Latinos at the polls. #VoteLikeAMadre kicks off on September 1st and will continue until Election Day. Led by Latino Victory Project, #VoteLikeAMadre has the support of some of the most recognizable Latina moms across music, television, film and business including Jessica Alba, Jordana Brewster, Salma Hayek, Joy Huerta, Eva Longoria Bastón, Jennifer Lopez, Desi Perkins, Zoe Saldana and Karla Souza, among others. They join Latina moms on launch day, who have committed to support the campaign by posting #VoteLikeAMadre’s PINKY PROMISE on social media. The PINKY PROMISE features videos and photos of moms and their children making a promise to fight climate change and challenging friends to do the same. Jennifer Lopez is supporting #VoteLikeAMadre through a special campaign video. The campaign is also supported by Chispa, Poder Latinx, Alianza For Progress, and New Florida Majority. For more information and to join #VoteLikeAMadre and make a PINKY PROMISE for your child, go to the Vote Like A Madre website
Credits Other credits

Cristina Molla – Chief Idea Officer

Alda Picanço Baran – VP

Kathryn Grace – Junior Copywriter

Barbara Diaz - Senior Designer + Illustrator

Ana María Montero - President

Marci Miller –VP, Managing Director

Jessica Patino – Senior Brand Lead

Cynthia Perez – Brand Supervisor

Claudia Preston – Associate Strategy Director

Maryam Hosseini – Associate Connections Director

Natalie Greenman – Sr. Director of Business Affairs

Priscila Hourihan – Sr. Business Affairs Manager

Nadia Bowen – Idea Manager:

Mariana Sokolowski – Creative Manager

Laurie Malaga – Head of Production

Coleen Parke – Executive Producer

Monique Beaupre – Associate Producer

Potential Energy Coalition

John Marshall – Chairman and CEO

Natalie Carey – Senior Campaign Manager

Casey Rand - Chief Creative Officer

Sara Justus – Executive Producer

Production

Juan Taylor - Managing Partner

Alejo Hoijman - Editor

The Makers Lab

Sr. Post Production Manager: Sharon Campos

VFX Artist – Zita Ramos

Barbara Nozari – Motion

Thomas Bolger – Director of Studio Operations

Hilda Barajas – Frontend Developer

Julio Pedroza – Sr. Business Analyst & Operations

Pietra Leone – Designer/Retoucher

Ana Herzfeld – Senior Designer

The Mill

Color: The Mill

Colorist: Nick Metcalf

Color Assist: David Franzo

Color Producer: Megan Rumph

Color Executive Producer: Rochelle Brown

Phone 2 Action

Front-end Engineer – Michael Cuello Hernández

Myra Carpio – Customer Success Manager

ACRONYM

Tatenda Musapatike – Senior Director of Campaigns

Jessi Shank – Software Development Lead

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