Interactive ad: Wieden+Kennedy: Rumble

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Top 6: September 16th 2020

Through an integration initiative, Wieden+Kennedy São Paulo has turned all its employees into characters in a classic fight game, and launched the first “corporate ass-whooping game”: Rumble. Produced by Nukearts, the game is also a tool to communicate the agency’s culture and history to the market, and can be played by anyone on the international gaming platform Steam and on the agency’s website. Dan Wieden and David Kennedy are the only global characters on the 8-bit W+K version and, just like other Rumble fighters, have their own gamer synopses. “His name is on the door. Now he’s going to leave his name on your forehead too,” is on the description of one of the founders, for instance. Among other features are the special moves, inspired on various functions throughout the agency, with copywriters throwing words, and art directors fighting with layouts. The backdrop for the fights complement the ambiance, introducing players to 11 different settings, such as the reception desk, the garden, the restroom, and the meeting rooms at the Wieden+Kennedy office in São Paulo.