Interactive ad: Goldfish Crackers: Feeding Imagination

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Top 6: September 16th 2020

Goldfish Crackers, a beloved snack in many Canadian households, has launched a new brand platform that encourages and fosters imagination in the minds of Canadian children. Developed with new agency partner Zulu Alpha Kilo, the “Feed Imagination” platform launches with a campaign that allows kids’ imaginations to rule the day. Three children, Makayla, Teniayo, and Aiden, were approached and a documentary film crew captured their stories. What they didn’t know is that their imaginative, made-up-on-the-spot stories would be brought to real life with the help of their friends at Goldfish.

Category Confectionery & snacks
URL https://www.zulualphakilo.com/press/goldfish-feed-imagination/
Client Campbell Canada,
Agency Zulu Alpha Kilo
Production Zulubot
Country Canada
Uploaded 10 September, 2020

Credits

Director
Barbara Shearer
Chief Creative Officer
Zak Mroueh
Creative Director
Susie Lee
Associate CD / Art Director
Jacob Gawrysiak
Associate CD / Copywriter
George Ault
Agency Producer
Rebecca Adams
Agency Producer
Michael Oshell

Other credits

Social Creative Team: Philippe Visaya, Victoria Lee

Designer: Vince Rozas

Clients: Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir

Group Strategy Director: Heather Segal, Sean Bell

Account Team: Alyssa Guttman, Erin McManus

PR agency: Proof Strategies Inc.

Media agency: Spark Foundry

Shopper Agency: The Mars Agency

French partner: The French Shop

Developer: Kyle Collins

Executive Producer: Tom Evans

Production House Producer: Mitch Cappe

Director of Photography: James Andrews

Casting Director: Ground Glass Casting – Andrew Deiters

Editing Company: Zulubot

Editor: Max Lawlor

Post Production Producer: Zulubot - Sarah Dayus, Mariya Guzova, Adam Palmer

Animation: Mike Sevigny

Colourist: Hardave Grewal

Online: Alex Boothby

Illustration: Polyester Studios

Printing: Flash Reproductions Inc.

Retouching: Nabil Elsaadi

Audio House: Zulubot

Audio Engineer & Mix: Dino Cuzzolino

Music Supplied: Eggplant

Music Director: Roc Gagliese

Executive Producer/Head of Production & Music Licensing: Nicola Treadgold

Producer: Laura Merrett

Music Audio Engineer: Peter Pacey

Studio Director: Greg Heptinstall

Studio Artist: Andrew Martin, Cecilia Bernasch

Goldfish Crackers: Feeding Imagination

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Goldfish Crackers: Feeding Imagination

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