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Top 6: September 9th 2020
The UN, YouTube, Grain Media and AMV BBDO have partnered to launch a new interactive online campaign "Fight Back", to drive action on air pollution -- leveraging YouTube's sequential
… read morestorytelling format Created by AMV BBDO and Grain Media, the campaign stars acclaimed parkour artist Georgia Munroe running from air pollution in a high-octane chase sequence that the viewer can control through a set of sequential videos. The online film, set in a big city under a hazy fog of air pollution, follows Munroe trying desperately to escape the dangerous pollution. But will our heroine break free or become trapped? It all comes down to the viewer’s choices. The campaign structure aims to target and deliver content to viewers on YouTube in a pre-defined sequence that unfolds the story based on if the viewer ‘skips’ or ‘watches’.
read less...Production Manager: Olivia Ballard
AC: Juan Minotta
Sound recordist: Francesco Corrazi
VFX Project Supervisor: Alex Grey
VFX Producers: Semley Wilkinson, Helen Tang
Special Effects: Artem
Special Effects expert: Ritchie Beacham-Paterson
Special Effects expert: Ryan Crew
Special Effects expert: Josh Seatherton
Makeup artist: Nikki Palmer
Coordinator: Sarah Wildlash
Runner: Vidhu Matety
Runner: Deshawn Hillman
Location: Tom Kelly - Bold Tendencies
Location: Femi Boye - Peckham Levels
VFX: Untold
VFX Artist: Alex Grey
Telecine: The Mill
DI Colourist: James Bandford
Colour Producer: Charlie Morris
Colour Producer: Chris Morris
Music By: Aisling Brouwer
Sound Design: Harry Timson
Head of Production: Adam Mitchenall
Head of Post Production For Grain Media: Amelia Franklin
Production Manager: Caroline Lai
Board Account Director: Jessica Harvey
