Hospice Casa Sperantei: See Beyond the ICU

Cheil WW Romania has created an immersive 3D video experience reflecting the harsh reality for cancer patients and palliative care system support as hospitals clear beds to make space for Covid-19 patients. As the pandemic hit Romania, hospitals scrambled to make more ICU beds available and as a result, hundreds of terminally-ill patients without a care plan were sent home without treatment. Hospice Casa Sperantei, the leading NGO offering palliative care, needed to raise awareness of this urgent issue and persuade more people to donate at a time when everyone's attention was on Covid-19. Since there is currently no access to hospitals to take photographs of beds being made available for Covid-19 patients at the cost of care to cancer patients, Cheil’s own expertise in rendering 3D virtual spaces for retail was enlisted to build realistically scenes. The story is told in Facebook’s increasingly popular 3D format. As you ‘move’ through the 3D imagery, empty beds awaiting pandemic patients can be seen while cancer patients in need of palliative care have been moved into corridors. Panning across each scene reveals titles that explain the desperate situation and encourage viewers to support the cause.