The road may be blocked, but not for doctors. Wunderman Thompson Paris, a WPP agency, announced today the launch of Emergency Bikes for Ecox, a new product created to help Parisian … read moreemergency doctors move faster through congested streets. According to INRIX, Paris is the most congested city in Europe. Drivers spend as much as 140 hours a year stuck in traffic. For doctors and medics this often translates to what can amount to life-threatening response times. Every minute lost in traffic means a 10 percent less chance of survival for patients. To combat this issue, Wunderman Thompson Paris concepted, developed, and partnered with Ecox to create a new solution: the first urban proof medical vehicle, an electric bike designed by and for doctors. Emergency Bikes was tailor-made exclusively for doctors, replete with a large volume insulated box to carry medicine, built with an aluminum frame, and born through groundbreaking, innovative technology. Key features of the compact sized bike include: optimised motor power (75.N.M), extended autonomy with dual 500 N.M battery to drive up to 160 km, reflective wheel bands to be seen in traffic, a 140 dB horn and long range LED signalling for emergency driving, storage adapted to the equipment of emergency doctors, large anti-puncture tires, a GPS tracker which can be located in real time, and a USB connection to connect any device. Emergency Bikes is a unique partnership with Wunderman Thompson Paris serving as more than just an advertising partner but also a product developer. The agency actually came up with the idea for Emergency Bikes after the wave of strikes in November 2019. Ecox, an electric bike retail brand, committed to researching new eco-mobility solutions, was focused on helping city doctors improve their response time to emergency calls and made a perfect partner. Wunderman Thompson encouraged UMP (Paris Emergency Services) to use the Emergency Bikes. Working with the bike manufacturer Urban Arrow and UMP doctors, the agency developed a requirement specification document to create the bike, designed the bike, helped Ecox create the first prototype, and created the digital assets, posters, and visuals for promotion.
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