Jeep Hybrid: The Battery Grille

Sustainability and adventure meet with Jeep Europe’s first-ever electric model, the Renegade and Compass 4xe Plug-In Hybrid. To celebrate the launch of this environmentally friendly model, the car brand sought help from Leo Burnett Amsterdam—and the result is a vibrant, supercharged campaign, “The Battery Grille.” The duo took Jeep’s most iconic design feature, its grille, and elevated it into a symbol of the future: a battery. The battery represents the innovation and sustainable qualities of this new, first-of-its-kind electric model, while highlighting an iconic feature of the car brand.