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T-Mobile’s Netherland’s arm has revealed a new ad campaign featuring a world first using their 5G technology. Anomaly Amsterdam, T-Mobile’s creative communications agency in The … read moreNetherlands, developed the campaign ‘The Impossible Tattoo’, to underpin T-Mobile’s reputation as The Netherland’s most trusted network. The new ad campaign features a film that documents the world’s first ever remote tattoo, powered by T-Mobile’s 5G technology. The tattoo was executed by a robot arm, which was controlled by a tattoo artist in another location, who placed the tattoo onto Dutch actress and TV personality Stijn Fransenm in real time via 5G. With the new benefits of the network, there is virtually no delay, which means an action with millimeter accuracy can be performed no matter the distance. ‘The Impossible Tattoo’ convincingly shows what speed, greater reliability and low latency mean in the real world. To bring the idea to life, Anomaly teamed up with global creative production partner The Mill, whose team of technologists spent several months researching and developing the cutting-edge technology in order to execute the tattoo. The Mill both built the custom robot tattoo arm needed for this groundbreaking feat, and also created the film that captured it. Dutch tattoo artist Wes, was deeply involved in the research and development of the remote tattooing technology, ensuring a multitude of factors were taken into account when replicating the intricate art of tattooing. The final tattoo was given after countless tests on an army of heroic vegetables and prosthetic skin samples. Footage of the process covers everything, from building and testing the robot arm to the tattooing, which will be used in online communication and national broadcast for T-Mobile.
read less...Client: T-Mobile Netherlands
Manager Brand & Communications: Margaret Kreuger
Sr. Brand & Communications Manager: Daniel Straeter
Agency
Business Director: Ralph Balk
Strategist: Maurits Denekamp
Production
Technical Director: Noel Drew
Developers: Seph Li, Matthew Hill, Eleanor Edwards
Editor: Joe Walton
Sound Post-Production: Wave Studios
Sound Engineer: Randall Macdonald
Producer: Michael Hoogdorp
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