T-Mobile Netherlands: The Rematch - Case Study

Saatchi & Saatchi Amsterdam set out to create a campaign with public emotion and participation. They took to the streets with one question - ‘What would you do with a few extra minutes?’ . And the aim was to bring one ‘real’ dream to life - the one they chose was 'The Rematch' of Martijn, a 39 year old carpenter from a village called Durgerdam. He hoped to bring back his old football team from 1997. His team (DRC) had won the local Championship in 1997, but sadly, his life's greatest moment was then witnessed by a grand crowd of THREE people! He hoped to have a rematch against the same opponents, but this time - he wanted his entire village to see them play! Over a period of two months - Martijn called and called (to right numbers and wrong numbers) to bring back the exact same teams. And the nation could follow his progress over a TV/Print/Radio/Outdoor/Online campaign, a dedicated YouTube Channel, Hyves (Dutch Facebook), and Twitter feed. And on March 13th, his dream day arrived, as did his entire village!