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Ouigo: Traffic Jam
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Rosapark's film "Traffic Jam" cleverly shows the distress of traffic jams to promote the smarter alternative, high-speed, low-cost train service Ouigo. The campaign also extended to outdoor signage where drivers were most likely to see it - on the backs of trucks, and messages on Waze.
Credits
Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco Related |
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