Glad Flex’n Seal: The Record-Breaking Bag

Glad and FCB have launched its latest record breaking work with the Flex’n Seal food bags. In the Guinness World Records database, one can easily discover many records for the largest, tallest, or heaviest items including foods, sculptures and commercially available products. What one won’t find, however, is the ‘stretchiest resealable plastic bag material’… and that’s because Glad just invented it! Glad, in partnership with FCB, put the new Glad Flex’n Seal to the ultimate test by sealing various items inside, and then had it officially verified by the global authority on record-breaking, Guinness World Records. With this campaign, Glad broke records, not bags.