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Integrated
Glad to Give: What Are You Glad to Give? (Anthem Ad)
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Glad to Give is a program that shifts the focus from what people don't want to talk about (trash) to what they do, generosity. Glad realized people were using their products to help collect and transport their donations. With that in mind, Glad via Critical Mass, created Glad To Give, a program centred around a custom yellow trash bag and food storage containers with yellow lids that became an icon of giving.
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