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TGV OUIGO: Traffic Jam
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Seven years after it started operating, France’s low-cost train service TGV OUIGO offers the possibility of traveling all over France by high-speed train at discount prices. More than just passenger transport, OUIGO is a state of mind, a smart version of mobility. This past July, OUIGO inaugurated its new Paris-Lyon line, from city center to city center in only two hours, with a new brand promise of "smart travel" in France at high speed and low costs. For the occasion, OUIGO and Rosapark once again joined forces to launch a new campaign 'Traffic Jam'. directed by Djawid Hakimyar and produced by Partizan, is a 45’ film in slow motion, a succession of verrryyy slow moments, almost suspended in time.
Brand Management : Najoua Ben Jemaa, Xavier Gaudel, Lisa Mangin Related |
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