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Nescafé Blend 43: Perfect Blend of Bold And Smooth
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NESCAFE BLEND 43 is a homegrown coffee favourite, roasted and blended here in Australia for over 80 years in the Queensland country town of Gympie. Aussie drinkers are passionate about their coffee and love a cuppa that tastes both bold and smooth. To enhance the boldness and smoothness of NESCAFE Blend 43 coffee, the team at Nestle Australia has reinvented the way it is made roasting the Arabica coffee beans a little lighter and the Robusta coffee beans a little darker to create the perfect cup. To bring to life the idea that 'bold and smooth' are better together, Saatchi & Saatchi has launched a new campaign to celebrate the unexpectedly good partnering of the two. With relatable people and honest situations at its heart, the creative idea demonstrates how when bold and smooth come together, one plus one equals three. Shot by award-winning performance director Paul Middleditch, the humourous campaign aims to warmly remind Australians just how great the taste of NESCAFE BLEND 43 really is.
Senior Broadcast Producer: Liz Nunan Related |
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