NESCAFÉ is set to affirm its position as the morning essential with the launch of its European campaign, "The day is ours for the making." The campaign, developed by Publicis Conseil,… read more underscores the unapologetic truth about mornings: they’re tough, groggy, and far from perfect—but the right start can set you up for a great day. The 360 campaign kicks off with a 60s film which depicts the cinematic portrayal of the unvarnished truth about mornings. Opening with the sound of an alarm and groggy movements in dimly lit bedrooms, it mirrors the relatable difficulties of waking up: bedhead, yawns, and the futile effort to resist the start of the day soundtracked to grand classical music to underscore the epic struggle of morning routines. But soon it is revealed that with the unique aroma and taste of NESCAFÉ Classic, you can conquer the morning and face the day with a completely new attitude, enjoying the lasting power of a positive start.
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