Meet imma, Japan’s first virtual model, often seen at events in Tokyo and around the globe, earning her worldwide fame. To celebrate the opening of IKEA Japan’s first city-center … read moreshop opposite Harajuku station, we brought the virtual model to the real world for the very first time, creating an apartment for her inside the shop window. Her living room came to life in an installation at IKEA Harajuku that combined physical space with LED screens. The color temperature of the LED panels adapted in real-time to ensure a seamless blend between the screen and the physical world. Her bedroom was displayed on a giant screen on the second floor, and everything else came together online.
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