Ikea: IKEA Harajuku With Imma

Wieden+Kennedy Tokyo introduces you to Imma, Japan’s first virtual model, often seen at events in Tokyo and around the globe. The campaign celebrates the opening of IKEA Japan’s first city-center shop opposite Harajuku station. To launch the new store IKEA and Wieden+Kennedy Tokyo brought the virtual model to the real world for the very first time, creating an apartment for her inside the shop window. Her living room came to life in an installation at IKEA Harajuku that combined physical space with LED screens. The color temperature of the LED panels adapted in real-time to ensure a seamless blend between the screen and the physical world. Her bedroom was displayed on a giant screen on the second floor, and everything else came together online.