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Changi Airport Group: While You Were Home
Ogilvy Singapore has launched this short film for Changi Airport Group (CAG) that celebrates the everyday individuals who work tirelessly behind the scenes of the many tourism attractions across Singapore. The theme of the campaign honours the resilience and perseverance of the many workers in the tourism community who take care of the attractions, remaining ready for the day when they can welcome visitors to enjoy the beautiful sights, sounds and flavours of Singapore again. Titled ‘While You Were Home’, the film uses visual projections of the attractions such as the HSBC Rain Vortex at Jewel Changi Airport and the Singapore Zoo’s ever-favourite Orangutans, directly onto communal areas and inside Singaporeans’ living spaces. Through the whimsical and magical visual treatment, it recreates the experience visitors remember when they visit these attractions in person, signalling that once again the doors of Singapore’s many tourism spots are now open to families and visitors.
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