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Web Film
Changi Airport Group: Luck is in the Air
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Catch a glimpse of eight dancing butterflies that are now flying through Changi Airport as part of celebrations for the annual "Be A Changi Millionaire" shopping promotion. The intriguing butterfly display is an interactive activation conceptualised by Ogilvy Singapore that brings this year's campaign theme "Luck is Everywhere" to life. The installation features eight remote-controlled kites that resemble the rare butterfly species Diaethria Anna, also known as Anna's eighty-eight. This butterfly species is known for the markings on the underside of its hindwings that seem to reflect the number '88', a symbol of prosperity and luck in Asia.
Account Management: Brenda Han, Tim Barrett, Alex Chong, Vinise Kwa Related |
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