Wild Turkey Longbranch: Wonder What If

Longbranch unveiled the new-to-market bourbon’s first-ever global creative campaign entitled ‘Wonder What If.’ Directed by Longbranch co-creator Matthew McConaughey in partnership with the brand, the video spot taps into the power of wonderment and curiosity by inviting audiences to join Matthew as he questions what is and dares to think about what can be. Both optimistic and clever, the theme is a true testament to the authenticity of this campaign and aims to inspire, challenge conventional thinking and ignite exploration. The self-directed video spot features McConaughey sitting in a field with nothing but Longbranch in his hand and a mind free to wander and ponder life’s great questions. He invites viewers to join him on the journey, contending that the curious spirit may not always produce a straight path, but will bring you on a worthwhile journey to an interesting destination. McConaughey’s innately curious spirit was the impetus for creating Longbranch Bourbon, an 8-year-old Kentucky Straight Bourbon made in small batches - refined with Texas Mesquite, American Oak charcoals, subtle hints of smoky sweetness and flavours of caramel, pear and hints of citrus. “Wonder What If” highlights the rich storytelling that McConaughey has brought to the brand as creative director, creating a campaign that is equal parts culturally curious and artistic. Taking inspiration from the creation story of Longbranch, the campaign brings to life the quest of discovery and embracing unfamiliar experiences in the pursuit of discovering something new.