Wild Turkey / Amazon Alexa / Google Home: Virtual Escape To Kentucky

Wild Turkey launches its global guided tasting for Amazon Alexa and Google Assistant voiced by a legendary distilling family the Russells in Australia. The experience offers a new way for Australian bourbon lovers to learn about the heritage and bold award-winning liquid from the mouths of those who know it best, from the comfort of their own home. Whether you want to learn the basics of whiskey or refine your palate, just say to your Amazon Alexa device, "Alexa, enable Wild Turkey Tasting" or to your Google Home or Google Assistant app, "Hey Google, talk to Wild Turkey Tasting", to be virtually transported to Kentucky. The virtual tasting also includes a special message from Wild Turkey’s Creative Director, Matthew McConaughey and is released following Wild Turkey’s new campaign and creative platform, Trust Your Spirit, that highlights Matthew McConaughey’s journey to discover the true meaning of trusting one’s spirit as he explores the grounds of the Wild Turkey rickhouse and its storied history. Unlike other whiskey-focused smart speaker skills that simply share recipes, the Wild Turkey Tasting is uniquely multi-dimensional, channelling the perspectives and authenticity of the Russell family straight from Lawrenceburg, Kentucky. The interactive element of the tour also allows users to ask questions from “can I add water to my whiskey?” to “tell me a fun fact about whiskey.” From nosing and tasting to sharing humorous anecdotes that are unapologetically Wild Turkey, the audio tour is meant for both the novice whiskey drinker and the more mature connoisseur. Users not only learn about the different styles of Wild Turkey whiskey, but also about the distilling process, the palate, glassware, and more from the masters themselves. Along the way, the Russell family – Jimmy Russell, Eddie Russell, Bruce Russell and Joann Street – share the history of Wild Turkey and the craftsmanship that sets it apart. For the full experience, have your Wild Turkey 101, Longbranch, Rare Breed and Kentucky Spirit on hand. If you don’t have all four Wild Turkey products, there is also a general whiskey tasting option. Bourbon is a true sensorial experience – in the last five years alone, more than 2.5 million people have visited the Kentucky Bourbon Trail. However, as travel is not a reality for many right now, this tool is a compelling way for whiskey enthusiasts in Australia to enjoy an immersive American whiskey experience.