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Top 6: August 18th 2021
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Sodimac Colombia: Renting Free From StereotypesTop 6: August 18th 2021
According to World Habitat Report, 50% of LGBTQ people are concerned about revealing their sexual orientation at the time of accessing living services, fearing discrimination, and in Bogotá transgender women and men have the highest percentages of declared vulnerability to their right to the access of a decent housing: 30.3% and 14.3% respectively. In this context, McCann Colombia developed for Sodimac Colombia and its Homecenter and Constructor brands the initiative “Renting free from Stereotypes” to promote the access of these communities to a home without fear of being discriminated, and to make visible to those tenants who support the inclusion. In this way, people can download an advertising kit from arriendolibredeestereotipos.com or get one free of charge and subject to stock in the main stores of the brand in Bogota.
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