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United States Marine Corps: Battle to Belong
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Wunderman Thompson, a WPP agency, announced today a new 360 degree campaign launch for the United States Marine Corps (USMC), 'Battle to Belong', created to recruit a new generation of young people: Generation Z, a group that is both more connected and more isolated than any preceding generation due to technology. Bringing together content filmed on location in February 2020 by Academy Award winning DP, Wally Pfister, and a music score produced by Hans. Zimmer, the work spans high-level strategy, design and full-service execution across a diverse multi-media marketing mix. The campaign’s strong message aims to speak to youth who seek self-transcendence in a world that increasingly caters to the individual. 'Battle to Belong' provokes by addressing this social tension, offering the Marine Corps as a different path where youth can fight together for the country.
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