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United States Marine Corps: Battle to Belong


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Wunderman Thompson, a WPP agency, announced today a new 360 degree campaign launch for the United States Marine Corps (USMC), 'Battle to Belong', created to recruit a new generation of young people: Generation Z, a group that is both more connected and more isolated than any preceding generation due to technology. Bringing together content filmed on location in February 2020 by Academy Award winning DP, Wally Pfister, and a music score produced by Hans. Zimmer, the work spans high-level strategy, design and full-service execution across a diverse multi-media marketing mix. The campaign’s strong message aims to speak to youth who seek self-transcendence in a world that increasingly caters to the individual. 'Battle to Belong' provokes by addressing this social tension, offering the Marine Corps as a different path where youth can fight together for the country.
Credits Other credits

Junior Copywriter: Taylor Christmas

Executive Director, Account: Sean McNeeley

Business Director: Andrea Villa

Account Supervisor: Aparna Joshi

Director of Strategy: Randy Sheppard

Senior Strategic Planner: Liliana Vazquez

Executive Director, Communications Strategy: Sunni Thompson

Executive Art Director: Pedro Gonzales

Junior Copywriter: Erin Smith

Content Strategy Supervisor: Sydney Busby

Communications Strategy Supervisor: Holly Hefner

Associate Director, Communications Planning: Amanda Foderaro

Operations Supervisor: Keith Newberry

Account Director: Robin Matthews

Account Executive: Jada Harris

Senior Account Executive: Payton Fritch

Production Editor and Shooter: Stacey Amos

Special thanks to: Walter (Wally) Pfister, Hank Corwin of Lost Planet Editorial, VFX Company Framestore and Bleeding Fingers Music, produced by Hans Zimmer and composed by Andrew Christie

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