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United States Marine Corps: Full Circle
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To commemorate Veteran's Day, the United States Marine Corps (USMC) launched a new public service campaign entitled 'Full Circle.' The spot, created by long-time agency partner Wunderman Thompson Atlanta, represents how generations of Marines have fought and won for our Nation and then returned home as quality citizens who visibly and positively impact their communities and those around them. This idea stems from a simple yet powerful Marine Corps motto: Semper Fidelis, which means 'Always Faithful.' The campaign depicts the lifecycle story of a Marine's journey: from the moment of inspiration to training, to missions, to service in their community after active duty and everything in-between, coming full circle to remind us how their service inspires the next generation. The 60-second commercial launches on social to commemorate Veterans Day. Other campaign assets will launch over the coming months.
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