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Top 6: February 20th 2008
Interactive
TBWA South Africa: Holinism
Top 6: February 20th 2008
The Brief
To come up with a Christmas card all TBWA clients would believe in. Solution We started a religion. Why? Well, who wants a Christmas card? It’s the holiday season. People want to go on holiday. So that’s what we decided to give our clients. Holinism is a religion based on one core belief – that every human being deserves a holiday. We believe it’s a divine right and Holinism was established to make sure that every man and woman can exercise that right.
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