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Top 6: October 7th 2020
Interactive

McDonald's: Bye, bye balloons. Longe live balloons!

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Top 6: October 7th 2020
As part of their efforts to reduce single-use plastics and waste created by visiting the restaurants, McDonald's Sweden and agency NORD DDB now remove all balloons from every McDonald's restaurant across Sweden. The plastic balloons will be replaced with digital ones in an AR experience – that can end up in nature. The initiative is launched with a fully integrated campaign.
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