Absolut: Drink Responsibly #VoteResponsibly

The"‘Drink Responsibly. #VoteResponsibly’ campaign is the result of a creative partnership between The Absolut Company and Pernod Ricard USA, and led by global advertising agency BBH. The campaign features TV, OOH and digital and social advertising with a simple, yet powerful message: vote first and save your drink for after you’ve cast your ballot. Pernod Ricard USA has also announced today that it will close its offices and adjust schedules for manufacturing facilities on Election Day to allow all employees time off to vote. Chairman and CEO of Pernod Ricard North America Ann Mukherjee is calling for other industry leaders to do the same, and leverage their influence to encourage all Americans to get out and vote this November. This week, Absolut, Pernod Ricard’s flagship premium vodka brand, is launching a non-partisan, integrated campaign that delivers an impactful and unexpected message – ‘Vote First, Drink Second.’ Absolut’s first TV commercial in three years will debut on Monday, September 29th before the first presidential debate, encouraging Americans to vote first and save the Absolut for after they cast their ballots.