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McDonald's: The Next Generation of BalloonsThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Through the years, balloons have become a symbol for McDonald’s role as the go-to restaurant chain for families. And sure, balloons are colorful and fun. But when the fun ends, the popped balloons can end up littering the environment. As part of their efforts to reduce single-use plastics and waste created by visiting the restaurants, McDonald’s Sweden and agency NORD DDB now replace the balloons in all restaurants across Sweden. The latex balloons will be replaced with digital ones in an AR game – and will never again end up in nature.
PR Agency: Prime |
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