SOUR Bangkok has launched this hilarious film for MaePranom (Mother “Pranom”) chilli sauce which has been in Thai house holds for 61 year. The film aims to connect with a younger … read moreaudience who seeks for a more convenient lifestyle by releasing the chilli sauce in a new tube package. The film shows a moody relationship between a married couples whose tiny problem has grown out of control because neither of them are listening to the other. Directed Thai Director, Thanonchai Sornsriwichai the story is entertaining and filled with lots of unexpected twists until we learn that there is MaePranom sauce in tube packaging to help solve the couple’s issue. After launch, the film was a big hit and create buzz with 4 million views in 2 days. Previously, MaePranom has struggled to connect with younger Thai’s. SOUR Bangkok offered the brand the big move with social campaign “Mother of Kitchen”, a campaign where MaePranom (Mother Pranom) became a ‘Life Coach’ for modern housewife, providing hot and sassy tips to help spice up their family life. The social campaign became top trending and spread all over Thai media with over USD 1.2 Million free media value.
read less...
