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For the Lottery’s first major campaign since quarantine, they’re celebrating our great state and inspiring some serious hometown pride. The New York Series Scratch-Off Game includes … read morefive tickets each of which features a New York icon—from the Brooklyn Bridge to Niagara Falls and beyond. In a first for the Lottery-agency partnership, McCann New York worked with local New York artist, Vi Luong, to design the tickets from the ground up. Intricate black and white drawings and detailed line art reflect a more minimalist yet stunning approach—an eye-popping departure from the typical multi-colored Scratch-Off. “All Aboard,” a magical, animated film brings the tickets to life. Directed by Yves Geleyn from Hornet, it whisks viewers away on a flying train ride across the state, and features an updated rendition of the timeless song, “Autumn in New York.” Autumn always renews a love of New York, and the ticket launch corresponds with this moment inspiring New York pride.
read less...Mat Bisher – EVP
Jason Ashlock – SVP
Dominick Baccollo – SVP
Nathy Aviram – Chief Production Officer
Andrea Kaye – SVP Executive Integrated Producer
Natalie Hernandez – Business Manager
Eric Johnson – SVP Executive Music Producer
Jamie Jou – Business Manager Music
Nikki Maizel – EVP Executive Account Director
Caroline Fuller – SVP Group Account Director
Molly Vossler – Account Director
Carolyn Martin – Account Executive
Michael Gonzalez – Project Manager
Laura Frank – SVP, Group Strategy Director
Emily Brown – VP, Strategy Director
Grace Freeman – Senior Social Strategist
Jordana Judson – Community Manager
Production
Managing Director: Hana Shimizu
Head of Production: Greg Bedard
Head of Creative Development: Kristin Labriola
Editor Anita Chao
Assistant Editor Olivia Sack, Noah Rauchwerk
Associate Producer Annalee Walton
Production Coordinator Nico Benenati
Production
Storyboard Artist Natalie Labarre, Yves Geleyn
Character Designer Natalie Labarre
Environment Designer Vi Luong, Song Kang, Tavet Gillson, Nicola Coin
Train Layout Design Fred Gardner
Additional Design Aga Kubish
2D Animators Maxime Jouniot, Hyo Bin Kang, Dahui Wang, Sami Healy, Adam Bohorquez, Janelle Feng
Motion Design Jordan Scott, Seongjin Yoon, Tavet Gillson
Compositor Bil Thompson, Seongjin Yoon, Tavet Gillson, Jordan Scott, Nicola Coin
Additional Compositing Richard Lampasone
CG Pre-Viz Winnie Feng
CG Train Maxime Jouniot
Music
Music by Human
Creative Lead Andrew Bloch and Morgan Visconti
Arrangement by Morgan Visconti
EP James Dean Wells
Singer English and Spanish Maya Solovey
Audio
Audio Sonic Union
TVC Mix Engineer Steve Rosen
VO Artist English Miriam Hyman
AVO Artist English Joel Perez
VO Artist Spanish Nicole Betancourt
AVO Artist Spanish Gabriel Gutierrez
GSTV Mix Engineer Paul Weiss
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