If there were ever a year that needed the spirit of John Jameson, the founding father of the world’s best-selling Irish whiskey, it’s this one. Which is why, 240 years after the … read morefirst barrel of Jameson Irish Whiskey was made, the brand is bringing back its iconic ‘Lost Barrel’ ad as part of its ‘Legendary Tales’ campaign. The new campaign celebrates the heritage of Jameson Irish Whiskey through legendary – and at times, tall tales - to deliver some much-needed humour to 2020. At the centre of Legendary Tales’ is the ultimate story of the “Lost Barrel,” which playfully dramatizes just how overboard John Jameson might have gone to deliver his smooth-tasting whiskey to the world. In the spot, the 18th century distiller, unable to part with one drop of his triple-distilled whiskey, jumps into a raging sea, battles a thirsty mythical octopus and returns safely back to shore, whiskey barrel in hand.
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