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FanDuel: Kitchen GM
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FanDuel, the premier gaming destination in the United States, and its agency of record, BBH NY, are launching a new national campaign to promote the NFL season. While everyone else has been celebrating the return of sports, FanDuel is taking a different approach by celebrating the return of fans, with an ad campaign for a product that makes it almost absurdly easy to enjoy the games the fans have been waiting so long for. That’s the premise of the What Could Be Simpler? campaign from FanDuel and BBH NY, which suggests that you’d have to go to some pretty extreme lengths to make betting on this season’s games any easier than with FanDuel. Directed by Mike Warzin of Arts & Sciences, the flight of entertainingly off-beat ads explores other ways FanDuel might simplify fantasy sports and sports betting, going so far as to hire former NFL players, coaches and even a falcon to streamline the experience. In one ad, Hall of Famer Orlando Pace literally helps you place your bet using your own hand, while in another we see Former Patriots All-Pro nose tackle Vince Wilfork minimising risk on game day by trying all your food for you. Other spots include an odd couple featuring coach Jeff Fisher and his new buddy Tony, and a scarier than ever James Harrison. Slated to run throughout the NFL season, the campaign highlights FanDuel’s simple-to-use product in a series of seven unique 30-second spots and complementary social and digital content.
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