TV ad: FanDuel: Definition

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FanDuel is launching a new marketing campaign for the start of the football season, encouraging sports fans to be “Sportsrich,” and focusing on all the enriching emotional experiences associated with sports.

The new campaign, created in partnership with FCB Chicago and working closely with the internal FanDuel brand team, focuses on the greatest benefits of fantasy sports, such as the camaraderie, the competition, and the excitement it adds to the sports experience.